That map is then tweaked to create the maximum amount appeal for each customer. One theory suggests that they tend to feel nervous while playing if they think they’re being watched.ĭesigners map out the routes each of these customer types might take as they move through the floor – as the high-rollers walk toward the poker room, or as hotel guests make their way to the elevators. The tiny details matter.įor example, studies have found that women are more comfortable gambling where crowds are smaller. The casino has to 'work' for all of these players so they don’t take their business elsewhere.Īll manner of variables are taken into account, including what’s visible above the level of the banks of slot machines, where crowds tend to gather, ambient noise, and even aromas in the casino. It has to serve the needs of thousands of visitors every day, from confused newcomers who’ve never dropped a quarter into a slot machine to cash-laden “whales” looking to play high-stakes table games for hours.Īs such, when imagining a new casino, designers take the approach of segmenting all the possible customers they might attract and trying to create a design that works for all of them.įor example, a casino may identify three primary customers: High-rollers who want to bypass slot machines and other distractions, casual gamers passing by on the street who are looking primarily for the comfort of slots, and hotel guests who frequently pass through the casino on the way to their room. Many Players, One CasinoĪ casino can’t be designed and built for just one person. The result is that casino layout theory is evolving – with the goal of encouraging more gambling while ensuring everyone has more fun. The way that casinos are designed has become a topic of significant interest, and many of the classic theories about how casinos should be laid out have recently come under significant scrutiny.

Are you confused and scared? Or are you excited and ready to pull out your wallet? You walk into a casino and find yourself lost in a maze of flashing slot machines, Blackjack tables, exuberant Craps players, and scantily clad cocktail waitresses. Why Are Casinos Designed the Way They Are?

Sercrets of casino gambling video game